If you're in your twenties or thirties and if you have not had Maggi... then you've probably just landed from some other planet. Maggi was and is my favourite kitchen rack item. It takes you just two minutes to decide to want to eat Maggi, then just about two minutes to get it ready and if you're really hungry... just another two minutes to slurp it down :)
Amit's ode to this favourite snack of mine prompted me to write this post. Apparently Maggi completes 25 years this year... 25 years of filling hungry tummies in the quickest possible time! It sure is quite something. I'm quite impressed by the different variations that the Maggi family has tried to offer over the years... somehow though the original Maggi Masala will always remain my favourite.
As kids, my sisters and me were even part of the Maggi Club. We used to get these fancy Maggi memorabilia, Maggi Club pin-up badges, loads of mailers from the Maggi Club etc. The mailers would be something that we waited for longingly... who else would be kind enough to mark letters to some less-than-10-year olds :) Maggi did!!! It connected with us right then... and the bond continues to last right through... up to now and am sure for a long way down the future. It is almost as if the 2-minute magic has cast a spell to last us a lifetime :)